Behind The Idea #79: Checking Under Cars.Com's Hood With Cliff Banks
Cars.com (CARS) drew a surprising deal of interest from the Seeking Alpha community, which made it clear that we hadn't dug deeply enough. So we're revisiting it with one of the commenters on that article, CBanks40, a.k.a Cliff Banks. President and founder of the Banks Report, an online report focused on the auto retail industry, he has a lot of experience following CARS and had a lot to say on the company.
Topics covered: 4:30 minute mark - the industry landscape between CARS, CarGurus (CARG), AutoNation (AN), Carvana (CVNA), and CarMax (KMX) 7:00 - The relationship CARS has with dealers 11:30 - Leverage in the dealer/demand aggregator relationship 14:30 - How CARS works with Facebook and Google 22:00 - CARS.com's advantage over the giants 24:00 - Where does Dealer Inspire fit in? 30:30 - And the Starboard angle 36:30 - Cliff lays out the bull case for CARS 46:30 - How TrueCar's (TRUE) turmoil is an opportunity
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