Society & Culture
Katie Couric on How to Make People Truly Care and Engage
How do you engage a national audience and bring attention to a cause? Katie Couric’s decision to allow her colonoscopy to be broadcast live on television was but one highlight in an extraordinary career in television. As co-host of NBC’s Today show and later the first female anchor of a national nightly news program on CBS, her work has been distinguished by her ability to relate to her audience. In this episode, Katie and Alan Alda talk openly about her life as a well-known communicator and what it takes to make people care about an issue.
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