E95: What exactly UX/UI design is & why it's big deal with Hipo Labs CEO, Taylan Pince

Taylan Pince is the CEO & Founder of Hipo, a product studio that has helped launch businesses in a myriad of industries, including healthcare, finance, smart home, education, and natural sciences. For the past two decades, Taylan has focused on developing tech products that improve lives and change industries. His expertise in product design and development, as well as mobile, web and emerging technologies, have contributed to the success of more than 100 companies worth over $10B collectively.

 

 

Episode Overview:

UX/UI design is really like a secret sauce for a company to really shine brighter than the rest. This episode is for those that want to understand how UX/UI can really benefit their business to make them more innovative. In fact, UX/UI design philosophy is something that everyone should adapt. We should really look to understand the experience from a consumer perspective and design that intentional experience with that in mind. UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function   In this episode we discuss:

 

What exactly UX/UI design is & why it’s big deal How Hipo is built on a philosophy of Empathy The power of a discovery sprint How tech is not a disruptor The fastest growing segments looking to adapt UX design And so much more

 

About Hipo UX:

Hipo is a product development company that works with startups and enterprises across the world to bring novel ideas to market. At Hipo, they specialize in providing their clients with two critical things: flexibility and quality. They can build maintainable and scalable product solutions very quickly and efficiently, so their clients can focus on growth and sales.

Resources Mentioned:

Roncesvalles, Toronto 

Book: Radicalized by Cory Doctoro 

Book: New York 2141 by Kim Stanley Robinson

 

Connect with Taylan:

HipoLabs.com | Facebook | Twitter: @taylanpince and @hipolabs | LinkedIn: Taylan Prince and Hipo | Instagram