What emotions drive your brand?
Really enjoyed this conversation with Jason Bennett and Adrian Beales from the Lifeafar team in Medellín, Colombia.
StoryBrand Six Why's
Conserve Resources/ Save Money
Conserve time / opportunity cost
Building Social Networks - connect with a Tribe
Gaining status -selling identity associated with power, prestige and resources
Accumulate resources - B2B offering increase productivity, increase revenue or decrease waste
Be generous
Stay Connected:Instagram: @JoeAlexLemonWebsite: www.LifeAfar.com
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