158 - Best Of Replay - Use IG Stories to Get Clients

This week we're running some of our most popular episodes. Enjoy!

In this episode, we’re talking about one of my favorite things on the planet: Instagram. More specifically, Instagram Stories.

I was checking my numbers and I realized that in the last 12 months alone I have had $35,000 of work come in just through Instagram stories. That is a crazy amount of money! I truly believe that stories are the most valuable part of the whole Instagram platform.

Today, I wanted to talk about exactly how that’s working for me, what I do in order to create relationships with people through Instagram Stories, and how you can play the long game on Instagram.

Instagram doesn’t have to work the same for each and every person. It depends on who you are and what you like and what you’re hoping to accomplish with your business and the platform itself. This is just what has worked for me.

“Clients or prospects feel like they know you and they like you because they keep watching you and they want to work with you somehow. So when you show them ‘hey, this is what I do on Instagram Stories’ and show behind the scenes, they’re going to be wowed.”

Using IG stories to land clients 1. Show up every single day.

Consistency is key. It doesn’t matter if you have great content or not, it could be something basic or simple. Just make sure that you are posting something that your audience can engage with.

2. Document, don’t create.

Anything interesting that you experience in your day-to-day you should document. You don’t need to make something super interesting, just capture what’s going on in your every day life.

3. Show up on video.

Videos with sound have very high rates of engagement on IG Stories. So it’s important to show up on video, with sound, with your face at least a couple of times a week. And remember that analytics are important and you should be checking them.

4. Show off your brand.

Your brand is who you are. You need to live it and show it off on Stories if you want to keep engagement up. People are interested in the little personal things that make you your brand. Make sure to show off bits of your day that make you, you!

5. Encourage engagement.

Instagram has a lot of ways to get people engaged. Whether its polls or sliders or anything else they have, use these so that people will interact with your content. Post these frequently so that you stay at the top of people’s minds.

6. Respond to people who interact with you.

Don’t just let comments and messages fall by the wayside. Respond. It’s not hard to explore people’s profiles and find out a little bit about them and craft a meaningful response to something they said. This is how new clients are made.

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