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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
AMZPPC 40: Should You Segment Your Branded Keywords in Amazon Ads?
On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den!
Episode Highlights:
3:12 Should you segment out your branded keywords?
7:05 Why this is happening more frequently
10:30 More control over your budget
12:30 Easier reporting for “true non-branded performance”
13:30 Getting as segmented as possible
15:55 Biggest pro – Be intentional with your paid strategy
18:20 More cumbersome to manage
22:00 Tough to tell which keywords count as branded
24:20 Keywords boost each other in a pack
25:55 Make sure you have the right reasons
30:20 Using the targeting report instead
31:08 How much will it actually help your campaign?
Get all of our episodes and show notes at adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
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