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Branding Brews Podcast

Branding Brews Podcast

Arts:Design

Advantages of Custom Label Art – BB044

Advantages of Custom Label Art – BB044

2019-09-26
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The transition and advantages of having custom label art, with Jessica Clare of Cleophus Quealy I have worked with Cleophus over the last couple of years, and we just moved from a "wine" style label to doing custom artwork for each bottle release. There are advantages and disadvantages to both approaches and I was also curious about the timing and positioning to start creating custom labels for a smaller brewery. Some key talking points: Why using 750ml bottles work well for their brewery and branding "Wine" style labels, just changing the name for each label Why uniform labels cause confusion to customers Does a membership club influence labels and beer release strategy? When is it the time to create custom labels for each release? The photogenic aspects of labels, social media and marketing imagery. Merch tie-ins from label artwork Collectibility, or creating a series of label art Building buzz and selling more bottles by releasing more than one beer at a time.  
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2021 Craft Beer Marketing Awards – BB055
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2019-11-25
Beer Membership Clubs with pFriem – BB046
2019-11-04
Reduce Your Label Costs – BB045
2019-10-16
Freshly Wrapped- Label Branding Strategies – Part 2
2019-08-29
Freshly Wrapped – An Introduction – Part 1
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Life as a Designer and Brewery Owner-BB043
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CBC 2019 Brand Forward Seminar Q&A – BB040
2019-05-08
CBC 2019 Brand Forward Seminar – BB040
2019-05-07
New Belgium Specialty Brands – BB039
2019-04-06
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