A New Path to Branding for Small Schools

InspirED knows of a number of private school marketing administrators who, in 2018, struck out on their own as independent consultants to other schools. Jill Goodman is one of them, and we thought it would be interesting to school marketers and others to learn about her decision and how she has developed her consulting business. For 9 years, Jill was Development Director and Marketing Coordinator at The GreenMount School, a K-8 coed day school with an enrollment of 120 in Baltimore, MD where, among other successes, she quadrupled the school’s annual giving. In 2018, Jill founded Jill Goodman Consulting, a firm that “specializes in fundraising, brand assessment, and strategic direction for young, small, or emerging non-profit organizations helping them to harness the combination of smart methodology, creativity, and compelling messaging that is essential to stand out from the competition.”In this episode of the Sparkcast, Jill talks about why and how she took the leap to consulting, how her experience as a school administrator informs her role as consultant, and the challenges small schools face. Jill details how she helps her clients establish their brand through Appreciative Inquiry.