Direct Mail: Alive, Well and Delivering for Private Schools

Joy Gendusa is the Founder and CEO of PostcardMania, a marketing company specializing in lead generation for businesses of all sizes. With only a phone, a computer and postcard marketing, Joy has grown PostcardMania into an industry leader generating more than $49 million in annual revenue and employing more than 200 people in the Tampa Bay, FL area.

In this episode of the Sparkcast, we discover, despite what so many people think, direct mail is far from dead. In fact, it's surprisingly effective with both Millennials and GenXers, the likely parents of most school-age children.

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