Put Your Girls School on the Map

Autumn Graves, Head of Girls Preparatory School, Atlanta, knows that very independent school's dream is to get on the map as the school for [fill in the blank] to boost their brand recognition. You can do the hard work of branding and marketing (and you should), but you can also get creative and think outside the box.

Autumn created Mad, Bad and Dangerous, a conference on entrepreneurship for girls and women, to do just that and more. The response to this event has been overwhelmingly positive with requests to hold it in other cities. Ever entrepreneurial, GPS is in the process of licensing it so that other organizations, particularly those with a female based mission, can launch one in their area.

This podcast is bound to make you want to “ditch expectations and start something” yourself to put your school on the map.

For show notes and more brilliant ideas and brain food for school MarCom, go to http://www.inspiredsm.com/podcasts/. While there, sign up for our newsletter to make your job easier.

 

Every independent school marketer’s dream is to get their school on the regional, national or international map as the school for [fill in the blank]. We all want our school to be known for something to boost our brand recognition. We also want our local communities to know what lies behind our gates, bust myths and misperceptions, and promote positive word-of-mouth. So how do you make a name for yourself? You can do the hard word of branding and marketing (and you should), but you can also get creative and think outside the box.

That’s exactly what Girls Preparatory School in Chattanooga, TN did two years ago with the launch of Mad, Bad, and Dangerous, a conference that promotes entrepreneurship in women and girls and encourages them to “ditch expectations and start something.” It’s the brainchild of Autumn Adkins Graves who arrived as GPS’ new head of school in July 2014, gave birth to a baby boy at Thanksgiving, and welcomed Chattanooga to campus for the first MBD in February 2015.  Autumn loves to tell the tale of the three female founders of GPS who were entrepreneurs of their time. Autumn saw this event as a continuation of their work to educate and advance girls and women.

- See more at: https://inspiredsm.com/blog/put-your-girls-school-map-mad-bad-and#sthash.W9DKnDF1.dpuf