Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management
2019-12-04
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People buy into franchises for 2 reasons: better processes/buying power and brand.
In golf management, there's really no brand element...everyone is trying to differentiate themselves as experts, with buying power and better processes. That's not why you buy into a franchise.
You buy into a franchise because you want more customers coming in the door. You buy in for Brand.
Processes and buying power are just table stakes, not differentiators.
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