Affiliate marketing is an old school tactic that many online marketers use to generate additional revenue from online sales.
So it's surprising that many creators and companies don't use this tactic as part of their video content strategies. Tom had a chance to sit down with Jesse Lakes who's the CEO of Geniuslink to discuss all things affiliate. Here's a breakdown of the discussion.
Show notes and links:
FTC disclosures - Amazon Compliance – An FTC Reminder for Affiliates
General best practices for using Amazon affiliate links on social media (including YouTube) - How to Share Amazon Affiliate Links on Social Media
Be careful with your calls to action, can’t incentivize. Details in #6. (#1 is also important in regards to using third party links with Amazon) - Amazon Associates – The Ultimate Guide To Getting Your Account Banned
Choice Pages (in general) - https://www.geni.us/choice-pages
Case study about Armando using Choice Pages - How One Client Doubled His Commissions by Giving Consumers a Choice
Verge article about how often links aren’t being disclosed -https://www.theverge.com/2018/3/27/17167006/princeton-university-research-affiliate-links-sponsored-posts-youtube-pinterest
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If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com
Podcast Music by Planets Collide and podcast editing by Joe Pacheco
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