Episode 22 | CULTURE - Jenni Catron on Why Culture Matters

We've all experienced moments with different environments, brands or products that simply capture us...and for more than their functionality or their aesthetic. It's because they make us FEEL a certain way. The bring about an "I want to be a part of this. I want to get in on whatever this is." response in us. In a word, they've won us over with their CULTURE.

In this episode, the first in our Culture Series, Jenni Catron discusses why culture matters. What difference does it make for your team or your organization? Not only that, but she helps leaders understand what culture IS and, perhaps just as importantly, what it ISN'T. She explores where your voice as a leader belongs in the culture you're cultivating and some questions you can ask yourself that will help you begin to think in new ways about the culture you're building and take steps toward a plan for it to become even healthier, stronger and more engaging. 

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