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Lead Culture with Jenni Catron

Lead Culture with Jenni Catron

Religion & Spirituality:Christianity

Episode 17 | Rich Birch - Author, Pastor, Entrepreneur, Podcast Host

Episode 17 | Rich Birch - Author, Pastor, Entrepreneur, Podcast Host

2019-03-25
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Rich describes himself: I’ve been involved in church leadership for over 20 years.  Early on I had the privilege of leading in one of the very first multisite churches in North America. I led the charge in helping The Meeting House in Toronto to become the leading multi-site church in Canada with over 4,500 people in 6 locations. (Today they are 17 locations with somewhere over 6,000 people attending.) In addition, I served on the leadership team of Connexus Community Church in Ontario, a North Point Community Church Strategic Partner.

For seven years I served as a part of the four-member Lead Team at Liquid Church in the Manhattan facing communities of New Jersey. In my time with the church we grew from 1 campus to 6 … and our attendance grew to over 3,500 people. (That’s actual numbers not “Pastor Inflated Numbers!”) Drop by this link if you want to see a sample of me teaching at Liquid. At Liquid I oversaw communications, weekend service programming, campus expansion, and special projects.

I have a dual vocational background that uniquely positions me for serving churches to multiply impact. While in the marketplace, I founded a dot-com with two partners in the late 90’s that worked to increase value for media firms and internet service providers.

I speak at conferences like Orange, WFX and various regional multisite church events. I’m a featured writer on Auxano’s Vision Room, ChurchLeaders.com and MinistryBriefing.

My first book, UNREASONABLE CHURCHES: 10 Churches Who Zagged When Others Zigged and Saw More Impact Because of It, is an Amazon bestseller in the Church Leadership category. It’s designed to help church leaders think a new thought and take new risks in impacting their community.

My latest book, Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church, has helped thousands of church leaders reach more people in their community. It was also the forerunner to Church Growth Flywheel Masterclass, a proven step-by-step system for helping your church reach more people than ever before by dramatically increasing the invite culture in your people!

I’m married to Christine and together we parent two wonderful teens, Haley and Hunter. Collectively we try to keep our dog, Rory, from chewing everything that lands on the floor.

We need your help to get the LeadCulture podcasts in front of more leaders! There are three simple things you can do that truly help us:

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326 | How to Stay Human in the Age of AI: A Leadership Conversation on Culture, Governance, and Innovation
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325 | Why Self-Awareness Is the Secret Weapon of Great Leaders (and Healthy Cultures)
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324 | How to Turn Your 2026 Strategy Into Results: The Clarity Cascade Every Leader Needs
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323 | How Anthony Lambatos Built a Best Place to Work (Without Perks or Fluff)
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322 | The Trust Recession: Why Leadership Isn’t Working Like It Used To
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321 | 5 Leadership & Culture Shifts You Can’t Ignore in 2026 (And How to Act on Them Now)
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320 | A Sneak Peek Inside the LeadCulture Network
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319 | How Leaders Find Clarity and Calling: Insights from Kinsman Founder Peter Ostapko
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318 | Start Where You Are: Building Clarity and Confidence in Your Culture
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317 | Why You Need to Stop Promoting Top Performers Before You Do This
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316 | From Survey to Strategy: How Victory Church Turned Culture Assessment into Real Change
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315 | The Remote Work Paradox: Why Autonomy Boosts Engagement but Drains Wellbeing
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314 | The Cost of Disengagement—and What You Can Do About It
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313 | Building the Team You Want to Be On: Culture Lessons from the Middle with Trina Lee
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312 | What Makes a Leader Easy to Follow with Lyle Wells
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311 | Why Leadership Feels Heavy (and How to Handle It)
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310 | Redefining Success: How Identity Shapes Leadership with Katie Richardson
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309 | How Leaders Can Protect Team Culture and Boost Engagement
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308 | How to Equip Leaders to Build a Thriving Workplace Culture
2025-09-17
307 | Build a Culture Playbook That Lasts: Operational Rhythms for Teams
2025-09-10
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