533: How to Identify and Eliminate Friction with Roger Dooley

Roger Dooley talks about how eliminating friction at work can lead to better productivity.

You'll Learn:

1) The cardinal rule of friction

2) How to reduce the friction of meetings

3) How mistrust creates friction

About Roger:

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. 

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. 

Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"Blog: NeuromarketingPodcast: BrainfluenceWebsite: RogerDooley.com

Resources mentioned in the show:

App: PocketBook: “Influence: The Psychology of Persuasion” by Robert CialdiniBook: “Trust Factor: The Science of Creating High-Performance Companies” by Paul ZakCompany: GallupPersonality: Cal NewportPersonality: Jack WelchPersonality: Richard ThalerPersonality: Werner HeisenbergPrevious episode: 124: The Science Behind Trust and High-Performance with Paul ZakSoftware: Google Tag ManagerSurvey: Customer Effort ScoreSurvey: Net Promoter Score

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 View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep533