Adnan Ebrahim - CEO, Car Throttle

Adnan Ebrahim is the founder and CEO of Car Throttle, a motoring brand that distributes content online.

Dubbed “Top Gear for the Facebook generation,” Adnan founded Car Throttle a decade ago, when he was still a student living with his parents. Since then, the brand has gone on to work with the likes of McLaren, Nisan, Mercedes and Red Bull, and has recently been acquired by Dennis Publishing.

Having built websites and online communities from just 15-years-old - selling his first website before his 18th birthday - we explore how Adnan’s ingenuity and precocity paved the way for Car Throttle’s success.

Throughout this episode, we discuss: brand focus, “switching off,” demographics and competitors, and why you should be like Nike and Just Do It.

This is Adnan Ebrahim’s Rocket Fuel.

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wearerocket.co.uk/

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carthrottle.com

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