Breakthrough Marketing Insights with Michelle Peluso

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Abstract

This week on Making Data Simple, our guest is Michelle Peluso, SVP of Digital Sales and Chief Marketing Officer at IBM. Michelle talks us through her passion for marketing and why she believes IBM is the best place to be for it. She shares some critical, modern-day marketing tactics that emphasize making an impact to your loyal consumers, while attracting new users. Tune-in and take part in the conversation. 

Connect with Michelle

LinkedIn

Twitter

IBM News Room

Show Notes

02:06 - Check out these critical tips on time management from Forbes. 

08:03 - Here is an article on storytelling trends marketing leaders should know. 

15:50 - See this article for more info on data driven marketing. 

24:07 - Check out these cyber security marketing tactics. 

Connect with the Team

Producer Liam Seston - LinkedIn.

Producer Lana Cosic - LinkedIn.

Producer Meighann Helene - LinkedIn. 

Producer Mark Simmonds - LinkedIn. 

Host Al Martin - LinkedIn and Twitter.