According to recent research, over half of B2B buyers seek out content from the brands and industry they are interested in before making a purchase. And 47 percent view three to five pieces of content before they engage with a sales rep.
71% of B2B buyers actually start their research with a generic search, and that, on average, they do 12 searches before engaging on a specific brand’s website.
In this episode, I share the key takeaway from the Challenger Customer and my thoughts on the best content marketing strategy for sales professionals.
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