Great Marketing is About the Strategic “Why”

Great marketing needs a mixture of chaos and planning, but how do you know where that line exists? Our guest, Katie Bowden of Duke Creative Collective, is an idea person who can sit in a brainstorming session and come up with her “Crazy Katie Ideas” that will grab anyone’s eye, but she shares with us how building the strategy for clients is the most creative part that they do at Duke. The discussion in this episode could help to open the eyes of entrepreneurs and business owners who are struggling to understand how important the “Why” is to your marketing efforts.