Cardboard tints with pictures, lame acrylic brand plaques, junky lens brochures laying around? Stop this nonsense in your optical and learn how to throw away the junk. Learn from the best retailers in the world (Apple, Microsoft, etc.) that simplicity is what consumers want. Frame and lens vendors do the bare minimum to provide practices and opticals with meaningful POP to share the brand story. You need to learn how to create your own brand materials to display in the office to share YOUR brand story and not someone else's. Put in the effort to develop a local brand and not some corporate boring brand. Connect With Us On Social Media!
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