Marketers Club: Market your talent and earn what you're worth
Business:Marketing
David Penglase is the author of the book, The Art and Science of Building Customer Trust. A leading authority in the space, David helps companies gain (or in some chases regain) the trust of their target market.
Trust is the essential buliding block of any relationships and critical to our ability to turn a prospect into a buyer. But the conversation of trust stretches much further than simply making a sale. As business owners we need to look at how we increase self-trust and belief in our own abilities, as we as how we learn to trust others (employees) to do what we need done.
In this episode we examine trust from many angles and as a bonus David also reveals the most powerful sales question he knows. This one question has helped him make millions of dollars and he shares it with you in this podcast.
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