Tyler Benedict of Bike Rumor is my guest today on this episode of Channel Mastery. Bike Rumor is the largest cycling tech blog out there and brings a proof of concept like no one else while providing an incredible resource at the same time. At Bike Rumor, they offer storytelling and quality gear reviews without all of the noise. They are navigating and winning across multiple channels and platforms, with a clear focus of organic growth.
On this episode, Tyler and I touch on how they spread content across multiple channels including a website, blog, youtube channel, newsletter, podcast and through events. He gives great insights of how the media landscape continues to evolve and offers us his approach to events like Sea Otter and Outerbike from the reviewers side.
Any cycling and specialty brand listeners should take notes during that section in particular as we get closer to kicking off the cycling season!
Tyler Benedict is a serial entrepreneur who’s leveraged his fearlessness and passion for the outdoors, adventure and cycling to avoid getting a real job for more than two decades. He’s the founder of Bikerumor.com, the world’s largest cycling tech blog, and host of Peak Content Summit. The latter is his content marketing strategy conference that’s focused on helping outdoor/active lifestyle/cycling brands and media grow their business through smart, ethical content-based marketing efforts.
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