MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
The Role of Adaptive Merchandising in B2B -- Johan Boström // inRiver
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show Notes
Connect With:
Johan Boström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
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