Nonprofit organizations do good work, but only if they can attract enough donors to support their mission. Donors crave information to help them make their donation decisions, and effective nonprofit organizations feed that craving with radical transparency. In this episode of Inspiring Minds, Manny Garcia ‘18 VSB talks with Erica Harris, PhD, The Andrew J. Melton Jr. ’42 Assistant Professor, Accounting & Information Systems about the financial reasons nonprofits should tell the whole story about their operations -- especially when the news is good.
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