#3 – (Almost) everything you need to know about Generation Z, including some actionable stuff as well

We do an in-depth episode on our “saviour generation” (as Nuno calls them), gen Z: who are they, what do they stand for, what are their aspirations and hopes, why does it matter so much, how entrepreneurial will they be, how will they engage, what products and services will they use – in commerce, social, entertainment, gaming, finance, how to reach and appeal to them. 

Navigation:

• Definition of Gen Z (1:31)
• Aspirations & Hopes (4:13)
• Why should we care? (08:57)
• Openness & Consciousness (10:31) 
• More or less entrepreneurial? (12:33)
• Growing up ‘mobile-first’ (16:55)
• Institutions and political engagement (20:49)
• What apps do gen Zers use? (23:26)
• How do they play mobile games? (28:00)
• What social apps do they use and how? (30:27)
• What entertainment apps do they consume and how? (32:59)
• How do they use shopping and financial service apps? (34:25)
• Gen Z at work and their career development (39:33)
• How to reach and appeal to Gen Z (47:13)
• Gen Z – Conclusion (48:37)

Resources:

• App Annie, How To Win Gen Z on Mobile – http://bit.ly/2w8TvVJ
• Criteo, Gen Z Report Based on the Criteo Shopper Story – http://bit.ly/2IOv0Qr 
• McKinsey, True Gen: Generation Z and its implications for companies – https://mck.co/39W0noe
• Morning Consult, Understanding Gen Z  – http://bit.ly/33pbeV1
• IBM, What brands should know about Generation Z shoppers – https://ibm.co/33qWXXZ
• Imagen, Switched on Superfans – http://bit.ly/3aRZahA
• Deloitte, Understanding Generation Z in the workplace – http://bit.ly/38TT6nx 
• Google, Gen Z: A Look Inside Its Mobile-First Mindset – http://bit.ly/2TT65BK

Our co-hosts:

• Bertrand Schmitt, Tech Entrepreneur, co-founder and Chairman at App Annie, @bschmitt
• Nuno Goncalves Pedro, Investor, co-Founder and Managing Partner of Strive Capital, @ngpedro 

Our show:
 
Tech DECIPHERED brings you the Entrepreneur and Investor views on Big Tech, VC and Start-up news, opinion pieces and research. We decipher their meaning, and add inside knowledge and context. Being nerds, we also discuss the latest gadgets and pop culture news.

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Full transcription: may contain unintentionally confusing, inaccurate and/or amusing transcription errors