Marketing and Maternity

Recorded 12th March.

We can’t believe we’re having to say this, but the hours after giving birth are private. If you’re a parent, you may have heard of Bounty, a sales and marketing company allowed access to hospital maternity wards and approach women who have just given birth. This doesn’t happen on any other hospital ward. Can you imagine coming round from major surgery to find a stranger trying to sell you stuff? The physical invasion of privacy is bad enough, but delving into the company’s relationship with you and your baby’s personal data reveals some surprises.