The Ready Entrepreneur Podcast
Business:Entrepreneurship
RE 63: How to Get Started with No Audience or Market
What do you do when you have a business idea in your head but no family, friends or colleagues who want to hear about it? How do you test your product or service, find your potential customers, and spread the word about your wonderful plan?
In this episode, Case explores options for aspiring entrepreneurs who cannot begin with the traditional advice to "start with family and friends." Instead, you could build your own publicity machine through social media; use giveaways to prompt people to try your idea; develop a compelling message you can promote through online media; or form alliances through established online influencers where you can provide value to their audiences.
Learn these helpful tips for building your business without the benefit of a supportive community or active friends. Go directly to the platforms where your potential customers may be operating, and find them yourself.
Be prepared to tell a story about your product or service that will intrigue your potential customers by making sure the material would attract you if you were on the other side of the offering.
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