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Strictly Business

Strictly Business

Business

Britbox CEO Soumya Sriraman Stands Her Ground Amid the Streaming Wars

Britbox CEO Soumya Sriraman Stands Her Ground Amid the Streaming Wars

2020-04-29
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Britbox super-serves super fans of British TV series in the U.S., UK and Australia via a streaming service that has more than 1 million subscribers. CEO Soumya Sriraman shares her strategy for standing out in the cluttered streaming marketplace and the pandemic's role in changing that marketplace. 

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