2: Bad hires, legal battles and lessons learned with Keith Roberts

The first hire fail with “Newman” and his DJ labels. The second hire fail with “Brother” and working with family. Our guest today is Keith Roberts, the founder of the Denver-based digital agency Zenman. Keith graduated from the prestigious Brooks Institute of Photography in 1995, just as the emergence of stock houses was set to turn the photography business model on its head. Knowing that there wasn’t much of a future ahead of him in photography, Keith fibbed on his resume, tried to learn graphic design over a weekend and launched his career in digital marketing. He founded Zenman in 1998, building talent around him while he continued to grow his own craft in web development and digital marketing. Today, Zenman employs 20 people with $2 million in annual revenue, working with clients like Frontier Airlines and Denver Mattress.