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Mumbrellacast

Mumbrellacast

Business:Marketing

The end of 10 Daily, and Neil Breen on the new 4BC breakfast show

The end of 10 Daily, and Neil Breen on the new 4BC breakfast show

2020-05-21
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Just days after celebrating its second birthday, 10 Daily announced it would be closing at the end of this week. It is another sad piece of news for the industry, but despite an email from Ten boss Beverley McGarvey saying it was part of a wider strategic move from Viacom CBS, the Mumbrellacast team can't help but wonder if the closure is shrouded in COVID-19 revenue struggles.

Also in publishing, the latest chapter of the Bauer Media saga is its push for some positive PR, announcing that its magazine subscriptions have increased by 60%. Is this a very faint light at the end of the very long tunnel for magazines?

Alan Jones received one last strike from ACMA, ruling that his infamous comments about New Zealand Prime Minister Jacinda Ardern breached broadcasting decency rules, but he was let off with a slap on the wrist due to his impending retirement.

And in fortuitous timing, Jones' replacement on Brisbane's 4BC Neil Breen joined the Mumbrellacast alongside head of content for Nine Radio Greg Byrne to talk about the fresh, local strategy Nine Radio is taking in the Queensland capital, and whether politics should shape talk back radio
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