Putting Peer Pressure to Work with Robert H Frank and Linda Yueh

In this week's episode Robert H. Frank, author of 'Under the Influence: Putting Peer Pressure to Work' speaks to Linda Yueh about how our social environments influence our behaviour more than we think. They discuss why behaviours from smoking to cheating are largely products of social environments and how we can use this understanding to direct human behaviour toward choices we make for the benefit of everyone. Find out more about the book here: https://bit.ly/2Zut3SS

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