8: HoA - 'Changing the beef process to improve Animal Welfare' with Chris & Gill

"We have a lot of people, the only meat they eat will be Provenir because the animals have not been through the undue stress of traditional systems"

Welcome to our 'mini-panel' for Episode 8. We're bringing a consumer facing beef brand, on farm processor and farmer together!

Chris Balazs is one of the founders and CEO of Provenir, a high welfare, premium beef brand that processes the animals on farm to reduce the stress in the final hours of the animals life.

Gill Sanbrook, is a farmer from Holbrook in NSW, she talks about farming like an art – creating a landscape that is full of life, caring for her animals and how at first she struggled seeing the animals processed on her farm, but it was this that has given her a far greater appreciation for caring for the animals & her landscape.

Gill talks about how special it is to work with a business like Provenir and also the ability to connect with the chefs. Closing the loop on food and giving the chefs the first hand experience and understanding through working hand in hand with farmers.

More info on Provenir and where to find it @ www.provenir.com.auor @Provenirmeat

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