Thrive Market CMO Amina Pasha: Melding Mission and Members
On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.
Today, you'll learn:
Amina's journey to Thrive Market; a description of the business
Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading
How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories
How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out
As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Create your
podcast in
minutes
It is Free