James Middleton is a London-based health and lifestyle coach helping thousands of people achieve their fitness goals and live healthier, happier lives. He shares daily tips debunking fitness myths and his direct and honest approach are a breath of fresh air in an industry where there is a lot of nonsense and misinformation. He grew up playing high level rugby and his dream was to be a professional, but now his knowledge and passion for health and fitness inspires thousands to want to live more active lives.
Having lost his brother, Hugo, in 2019, James has an inspiring story to share around fitness, resilience and grief. As well as this, James is a huge advocate of vulnerability and openness and shows this throughout his work.
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