AMP195: The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope
How can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team.
Today’s guest is Lars Helgeson from GreenRope. Based on Lars’ two decades of 100% remote work experience, he offers simple and practical advice to pair technology with processes that establish a solid, remote-working foundation.
Some of the highlights of the show include:
GreenRope: CRM/marketing automation software in single, unified platform Simplify Complexity: Successfully scale company by shifting toward remote work Advantages: Freedom and flexibility to work when and where you want Disadvantages: Not ideal for those needing space, structure, and office/cubicle Remote Work Necessities: Internet connection and quiet workspace Focus: What do you need to get work done? Requirements and right tools Data: How to create and distribute it to hold people accountable? Processes: Manage, control, understand, and document how people do things Structure: People need to have structure and know what they’re working toward Key to Success: Solid CRM that has all data fully integrated, built into platform Work-from-Home Policies: Mistakes made due to lack of structure and planning
Links:
GreenRope Zoom FaceTime GoToMeeting Microsoft Teams Ben Sailer on LinkedIn CoSchedule
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