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Mumbrellacast

Mumbrellacast

Business:Marketing

Tom Tilley, Ooh and Nova's musical chairs, plus Darrell Lea takes on Cadbury

Tom Tilley, Ooh and Nova's musical chairs, plus Darrell Lea takes on Cadbury

2020-09-03
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Kicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter Charlton replace her. This game of thrones had some succession planning involved. Find out just how everything fell into place.

The team debates Darrell Lea’s take on Cadbury, swapping its famous gorilla for an orangutan and a declaration about going palm oil free. Does the ad make a bold statement or is it just a copy that fell short?

Facebook threatened to ban the posting of news in Australia, in the latest chapter of its epic battle against the ACCC and the saga of the news media bargaining code. If it follows through it will send publishers into a tailspin, but will it be detrimental to its own business?

And, to mark 100 episodes of The Briefing, Tom Tilley stopped by to chat about the news landscape with Hannah Blackiston. How does delivering news on podcasts differ from live radio? How important is diversifying your audience? And where does he get his inspiration from?
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