When you're starting anything in the business world, it's a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.Generally speaking, when you're starting a podcast, it's no different. Sure, there's a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn't well known.When this session's guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.Enjoy!
SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:
What lead Joe to realize he had to retire from his therapy practice to build his current business of Practice of the Practice? 9:49How did he realize it was time to sell the therapy practice that he had been building for years? 13:44What inspired Joe to start his podcast in the first place? 15:34Is there anything in particular he's learned by running a practice that he can apply to what he's doing today? 17:16What ideas does he think keep people back from creating something which has a high level of scale and influence? 18:56When someone believes they have limits in their lives and business, what questions should they be asking themselves if they want to move forward? 20:47How can someone make a podcast about an industry that might seem too limited in scope? 23:56Are there key elements a new podcaster should consider if they're starting a show in a particular niche? 26:25Has Joe had to go through any particular pivots this year? 40:28If he could add one song, one book, and one film to the national curriculum, what would they be? 42:35What's a message that's out there which is a disservice to youth? 43:42What's something that costs less than $100 which has changed his life? 44:06Is there something he'd like to do in his lifetime that no one knows about? 45:23What's the secret to achieving personal freedom? 45:54
ITEMS and PEOPLE MENTIONED IN THIS EPISODE:
Joe Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTubeCohost: Veronica KirinPowered By: Fizzle (Community for the Newpreneur!)Kelly HigdonJoe's Course: Podcast Launch SchoolFireball - Pit BullMichael Pollins - How to Change Your MindThe Untold History of the United StatesGriffin Wrap around microphone shield
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SHOW NOTE EXTRAS:
Fostering Aha Moments Through Slowing Down
Launching a Profitable Podcast
Tips on Building Your Business with Debbi Dachinger
How to Start a Million Dollar Practice with Kasey Compton on Practice of the Practice
Thanks for Listening!
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Cheers!
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