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Make Marketing Suck Less for Expertise-Driven Solo Businesses

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Business:Marketing

5 Rebel Truths About Crafting The Message You Want to Be Known For

5 Rebel Truths About Crafting The Message You Want to Be Known For

2020-10-13
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What do you want to be known for?

That's a doozy of a question, isn't it? But if I ran into you on the street -- six feet apart, masks on, of course -- would you be able to answer that question in just a few words, in a way that was so compelling it would make me want to know more. So what do you want your business to be known for? 

For me, I want to be known for the Three Word Rebellion and creating messaging that matters. And that entire question of being known for something in your business, that all comes down to your message. And in this online business world, there are so many courses and programs that teach you marketing and funnels and PR strategies, but rarely do they teach you what to say in the funnel that will get people to take action or the angles for your pitch that make podcasters want to interview you.

And even if they try in these courses and programs, the messaging that’s produced sounds very generic. Very “me too,” like everyone else in your industry. Why is that? Well, it's because messaging is messy. It's very custom to the business owner, to you.

People have a lot of misconceptions about what messaging is and how to find the answer to that question of what do you want to be known for? So on this episode of the pod, we are going to bust through some of those misconceptions about messaging and replace them with some rebel truths so you can start getting clear about crafting that message you want to be known for -- that message that gets you clients that gets you on podcasts, that really helps make your business easier to market and promote. Let's do it.

Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/5-rebel-truths-about-crafting-the-message-you-want-to-be-known-for.html

view more

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8 Jobs Your Message Does for Your Business
2021-08-03
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