Artificial Scarcity to Increase Sales | Dumb and Dumbest Host

Matt and Keith get deep into artificial scarcity. This is one of the best ways to keep selling records and to compensate if your band is still too small to sell massive amounts of units. Even if you are selling a lot of units this is a great way to increase value. We look at bands like Black Dahlia Murder and Necrot for ideas how to push artificial scarcity and grow your sales!

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