#12: Attracting Passive Investors To Your Business and The Six "C's" of Capital Raising with John Casmon

Really enjoyed my conversation with John Casmon - we discuss his transition from the corporate world into multifamily investing, attracting investors, raising capital, and the skills he took from the marketing world into real estate. He gives the listeners numerous tips that can be implemented in their businesses today, such as the 6 C's of raising capital - don't miss this one!

John Casmon is a real estate entrepreneur, who has helped busy professionals invest in close to $90 million worth of apartments. John also consults active multifamily investors to help them start or grow their businesses. He hosts the Target Market Insights: Multifamily + Marketing podcast and is the co-creator of the Midwest Real Estate Networking Summit, a no-pitch event to connect like-minded investors. Prior to becoming a full-time investor, John worked in corporate America, overseeing marketing campaigns for General Motors, Nike, and Coors Light, while building his personal multifamily portfolio.

Struggling to find good multifamily deals? Looking to close deals with less of your own money? Want to operate like the pros and maximize the cash flow of your assets? Join The Multifamily Wealth Community, where we help multifamily investors start, build, and scale their businesses… specifically, those looking to grow from 1-10 units to 250+ units.

Are you looking to invest in real estate but don't want to deal with the hassle of finding great deals, signing on debt, and managing tenants? Aligned Real Estate Partners partners with passive investors looking for the returns, stability, and tax benefits investing in real estate offers, but not the work - join our investor club to be notified of future investment opportunities.

Show Notes:

2:51 John talks about his background in marketing and how he left corporate America for real estate. 

4:32 We discuss John’s “shove” to Chicago and how his first deal - a duplex in a stable town (you'll love the data point he shares regarding how strong this market was).

11:00 John discusses the subsequent deals that made him realize that real estate was a real opportunity. 

15:00 We discuss how John found a mentor and closed a 192 unit as a GP. 

16:39 John discusses how his marketing experience allowed him to find deals and add a creative perspective to real estate investments. 

21:05 John shares the details of his San Antonio deal, including the preferred return and equity split.  

26:02 We learn why John is interested in the midwest market and how he is growing his business. 

31:11 We discuss how John handles asset management by utilizing local partners in his target markets. 

34:20 We discuss the importance of building effective relationships with out-of-state investors. 

39:28 John shares his goals over the next 6 months and how he is going to add value to scale his business. 

42:10  We discuss John’s six “C’s” of attracting capital - this is great! 

48:19 We learn what John would do differently if he was restarting his real estate career.

CONNECT WITH JOHN:

https://www.casmoncapital.com/

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