What is cold email all about...
Psychology + Sales + Story = getting a stranger to do something big (and usually uncomfortable) with less than 100 buttons on a keyboard.
What you need to add to your book shelf to level up your cold email game (from Nate Wright) :
* Alchemy by Rory Sutherland ... to help you sell to irrational people in a wacky world.
* Decisive by Chip & Dan Heath ... to help you make better choices with your campaigns (and word choice)
* Atomic Habits by James Clear ... to help you make reading your emails a habit
* Never Split the Difference by Chris Voss ... to help you use empathy in a tactical (yet human) manner - has been especially useful when rewriting tone deaf crisis-messaging
* 12 Rules for Life by Jordan Peterson ... to help you understand why people shy away from your truly useful advice or offer
* Be Obsessed or Be Average by Grant Cardone ... to help you embrace the 'sales' part of a sales email
* The Fish that Ate the Whale by Rich Cohen ... to help you accept business (and human) flaws always make a better story.
* A Hero with a Thousand Faces by Joseph Campbell ... to help you transform your boring email into a memorable story
* The Sword in the Stone by T.H. White ... to help you remember that just one email (or approach) can help your future clients/customers
* Rewire by Richard O'Connor ... to help remind you just how hard you (and your prospects) resist change - even when things suck
* The 48 Laws of Power by Robert Greene ... to help you *see* how the texture found in specifics can transform a bland message into something sticky
* Never Eat Alone by Keith Ferrazzi ... to help you see that true relationships, true influence, and true business success cannot happen solely in the inbox
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