In this episode, Matt and Stewart discuss:
- What Matt Learned from Working with Household Brands Like Lyft, MeUndies, and Call of Duty
- Why Paying Attention to Consumer Behaviour Is The Best Way To Predict The Future
- How He Gamified His Waitlist (And Got Tens of Thousands of Eager Signups)
- Finding The Right Early Adopters
- And So Much More
Matt Kerbel is a Senior Marketing and Brand Strategist who's made a name for himself working for Challenger brands. He's currently In Charge of Marketing and Brand Strategy at Canoo (https://www.canoo.com/). You can connect with him on LinkedIn here: https://www.linkedin.com/in/matthewkerbel/