Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus

What you will learn in this episode

• Why you need to keep the customer at the heart of everything you do
• Why you don’t need big budgets to run a successful marketing campaign
• Why it’s important to engage with your audience in a way that is natural and native
• How to transition from offline to online marketing
• How to build a community
• How to get started creating a content hub for your business
• What it’s like working in a business with your wife or husband
• Nassie’s time management tips when working on multiple projects
• How Nassie optimized the Optus SMB marketing funnel to increase the number of conversions
• Why you need to know what success looks like
• Why you shouldn’t test for the sake of testing
• Why you don't necessarily need large budgets to start usability testing (just buy $40 worth of coffee)
• How allowing your customers to share their stories in an authentic way, it will empower them to grow and connect with new customers
• Tools that will help you automate your marketing
• Why content marketing is like compound interest

 

Resources mentioned in this episode

Yes Business Content Community - Optus

Fern Lawyers

Metigy

Zoom

Optus Loop Live

Optimizely

Google Optimize

Tealeaf

Sydney Startup Hub

Pardot | Powerful B2B Marketing Automation by Salesforce

Infusionsoft by Keap

ADMA: Association for Data-driven Marketing and Advertising

Brené Brown: The power of vulnerability | TED Talk

 

Book Recommendation

Unwritten: Reinvent Tomorrow: Jack Delosa

 

What business would you build on Mars?

Hopefully, I would have known that I was heading on that flight and actually did my research on the needs of the Martians because it's all about the customer. So a bit about me, I've got a Greek background, so, based on that, I know the way to someone's heart is through the stomach, so Martians I'm assuming have stomachs and they can breathe and they need to eat, so I would say that we need a good restaurant on Mars, so I'm thinking Earth would be pretty intriguing to the Martians because they haven't been there before, so we'll have an Earth-themed restaurant.

And how would I market it? I guess, I'm assuming there'd be digital channels there, too, because that's my stomping ground, so let's assume that that's available, and also something, some experiential marketing as well I think would be quite cool.

 

Get in touch with Nassie

Liz Mckenzie on LinkedIn

Liz Mckenzie on Twitter

 

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast