Don't Call it A Kids' Tour!: The Rise of Family-oriented Content
Wednesday, November 6, 2019
Audio content for adults has gone through numerous changes and evolutions over the past years. The old standard of the narrator-driven tour has been replaced by interview-centric, non-curator, crowd-sourced, podcast-style, and so many other approaches. Now, younger visitors are reaping the benefits of those experiments – and so are the adults that accompany them – as the popularity of the “Family Tour” has grown, replacing the “Kids’ Tour”.
We will examine two projects, one each from The Jewish Museum (New York, NY) and The National Gallery of Art (Washington, DC), Both intended to create audio content that appeals to and engages younger visitors while also creating opportunities for interaction between them and the adults that are visiting with them.
In each case, we will begin with how the goals for the project were set. From there, we will discuss the thinking behind the each creative approach, and the decisions driving the range of narrative styles present in these tours. Discussion of the production and feedback process will follow and, finally, we will assess how the projects met expectations, and address lessons learned.
Keeping the discussion on track will be the Producer/Writer/Editor of the projects.
Session Type30-Minute Session (Presentation or Case Study)
TrackExperience
Chatham House RuleNo
Key OutcomesBy exploring the thinking behind each of these three projects, attendees will gain insight into a range of creative approaches to audio storytelling for young audiences. Attendees will learn about challenges, obstacles, and lessons learned from the process. Attendees will also become familiar with best and next practices for designing audio tours for families and will learn practical tips for setting strategies, making decisions, course corrections, and evaluating audio projects for this audience.
Speakers
Session Leader : John Simoniello, Executive Producer, Creative, Acoustiguide, Inc.
Co-Presenter : Sarah Durkee, Head, Interpretive Resources, National Gallery of Art
Co-Presenter : Nora Rodriguez, Visitor Content Coordinator, The Jewish Museum
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