YouTubers, Instagram Influencers, brand ambassadors…they all do one thing: provide entertainment. It might sound fun and easy, but doing it requires a lot of work, as well as the ability to navigate myriad issues. This has always been the case, but COVID-19 has presented special challenges to some entertainers. Highly experienced entertainment law attorney Jon Pfeiffer explains who’s being affected most, why, and what they can do about it.
The conversation addresses everything from how Google Analytics affects mainstream entertainers versus those who are considered more on the “edge,” Google AdSense, knock-off merchandise on Amazon followed by cease and desist letters, collaborations (and what to look out for when agreeing to one), trademark infringement in branded posts, and the usefulness of carrying on as if things are as normal as they possibly can be.
He also provides advice specifically for attorneys who do their own content creating for marketing purposes, and who are having difficulty getting established during these unprecedented times.
To learn more from Pfeiffer, visit https://www.pfeifferlaw.com/.
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