Prior to World War I, African Americans had plenty of reasons to want to leave the South. But they had little reason to believe that life would be better in the North. But the “War to End All Wars” created unprecedented labor opportunities for southern blacks. Labor agents enticed many migrants with free transportation, but it was The Chicago Defender newspaper that probably did the most to encourage African Americans to move. Its portrayal of a comfortable Black Chicago, and advertisements of a “Great Northern Drive,” led many southerners to take a chance. Southern whites expressed alarm and anger that their valuable Negro labor was fleeing. Black leaders also questioned whether migration was the best course. But there was little they could do to stop it.
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