Author Tommy Greenwald and I discuss his career in publishing and his advice for writers. We do a deep dive on his process from having his initial idea to planning the story to planning a series and working with his editors and illustrators to produce a final book. He gives several invaluable insights into marketing and targeting his fiction. We also talk about his experience writing and advertising musicals as well as writing about sports.
Tommy Greenwald is the author of many books for children, including the CRIMEBITERS! series, about a group of friends and a (possibly) superhero crime-fighting vampire dog, and the CHARLIE JOE JACKSON books, a middle-grade series about the most reluctant reader ever born. His most recent book is GAME CHANGER, about the pleasures and perils of youth sports.
Tommy is also the Co-Founder of Spotco Advertising, a theatrical and entertainment advertising agency in New York City, and the lyricist and co-bookwriter (with Andrew Lippa) of JOHN and JEN, a 1995 musical which was revived off-Broadway in 2015.
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