#54 - End-to-End Experience Teams with Danielle Smith of Express Scripts
Understanding your product from start to finish is easier said than done. The same goes for integrating research into every stage of a project. Danielle Smith found that she would often work on foundational projects for a product team, then move right along to the next thing, losing sight of the end-to-end experience. When she was tasked with building the research team at Express Scripts, she knew she wanted to have a better view of the big picture. So she brought data scientists, analysts, pro survey designers, and user researchers together to create a superpowered experience team.
Danielle talked about…
Highlights
About our guest
Danielle Smith is a user research leader, most recently Managing Director of Digital Inclusion & Research at Express Scripts. She became passionate about building an end-to-end experience team when she saw there was a gap in her team’s understanding of core analytics. She has previously worked on the User Research teams at Dell and Paypal.
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