119: Gain A Competitive Edge Through Personalized Experiences That Turn Browsers Into Shoppers Into Loyal Customers
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greater agility.
My guest in today’s episode is Yaniv Navot, the VP of Global Marketing from Dynamic Yield. They are an Experience Optimization Platform that helps Shopify brands to quickly build and test personalized, optimized, and synchronized digital customer experiences.
They offer a hassle-free deployment of its experience optimization solution through it's Shopify app. Every action on your Shopify store is instantly and automatically fed into Dynamic Yield’s engine, allowing you to achieve and execute your personalization and optimization goals at scale.
What You Will Learn TodayWhy experience optimization is the secret to success for many Shopify brands.How one platform is able to increase e-commerce revenue and gain a sustainable competitive advantage.Why testing, optimization, and personalization should be part of your larger digital strategy.Why the savviest marketers measure their personalization and optimization efforts based on average revenue per user (ARPU).Links And Resources MentionedDynamic YieldDynamic Yield Shopify App (public app coming soon!)Dynamic Yield Free Personalization AssessmentDynamic Yield XP2 Learning CenterUntuckitThirdLoveBrooklinenThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
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Today's Amazing Episode Sponsor: GRINGrow an Authentic DTC Brand with the #1 Influencer Marketing Software Platform for Creating Genuine, Direct Relationships with Influencers.GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics - GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.
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