SL-11 The Changing Role of the CMO

We are joined by Disha Goenka Das, Director of Marketing at Twitter APAC to discuss the modern CMO's job.

Disha has had a great career in marketing and has experience in several areas like sales, operations, product management and product marketing. She describes herself as endlessly curious and always wanting to explore the world. Creating marketing strategies and campaigns purely for customer delight is her happy place.

She acknowledges technology is moving at a dramatic pace, and marketing is one of the most technology-dependent business functions, so she advises all marketing professionals to make a disciplined effort in staying up to date with the new technologies coming along.

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